Marketing is strategy, sales is just a means.

Marketing is strategy, sales is just a means.

I’ll make up a story to give you some insight:

If you have 100 pounds of unused cat food, how can you sell it to preserve its value or make a profit?

Sales: you just have to say it. Say What? Speak of cat food good, brand enough big brand, quality enough excellent, better than any other home on the market. Just say you’re the best value for money and get people to believe you. And wait for the buyer to pick you. When buyers shop around, you are 1 in 10, and when buyers shop around, you are 1 in 3.

Marketing: you now have 10 people advertising from neighboring elementary schools, kindergartens, and the like, and you have 300 people giving free lectures on Saturdays. The topic is “Cat class, animals on the growth of children.”. The lecture starts selling expensive cats. Buy One, get three bags of cats free.

Ostensibly to send cat food, in fact, we come to calculate a bill, if the conversion rate of 10% , that is 30 people, a rare cat only profit of 2000-3000 Yuan. A bag of cat food costs 50. The venue labor is 10,000 yuan

30*2500=75000

75000-(50 * 100 + 10000) = 60,000 yuan

On the surface is losing money, in fact who is more profitable, everyone can see that the marketer more profitable. Of course. Are there any sales people in C? There must be. What is the essential difference between sales and marketing?

Marketing is a strategy, sales is just a means.

A marketer is a game player, and a salesperson is part of a game and an executive.

Do you need sales in marketing? Of course you do!

But when you ask who’s better, you see the second story above, where 65,000 yuan goes into the marketer’s pocket, and the salesperson may pull a few thousand dollars out of a $1W cost. So the Y marketer wins hands down.

How to do marketing well?

Marketing is not just about buying and selling things, if you yourself have a good reputation around people or the environment, you said today who is particularly popular, I like him very much. Then it’s called marketing. It’s called marketing yourself. So we are the most intuitive is how to learn marketing to cash in?

Anything, any study, or anything you want to change, even if you just want to improve your test scores, the first thing is a change in thinking. Perfume is 95% water, only 5% is the secret recipe. The same is true of man. The most important thought of the day: the converse thought.

Compare it to my story above

All you need to sell is positive thinking. You have cat food that’s about to expire, and you sell it with everything you’ve got.

Marketing is the reverse thinking, the starting point is how I can make more money, with this as a result, with cause and effect, found that cat food audience (Cat) more profit space, and thus calculate the cost of lectures, as well as the profits can be sold. As mentioned above. The result is a game of positive thinking and negative thinking.

Theoretically speaking, the essential difference between marketing and sales is the difference between positive thinking and reverse thinking, which results in huge differences in results. The marketer gets $6.50, the salesperson gets a few grand out of $1.00. It seems that this is made up, but in real life, there have long been people relying on this kind of thinking to make money, the gap will only be greater.